培養目标

   本專業培養适應21世紀市場需要、本專業培養适應社會主義市場經濟建設需要，德、智、體、美全面發展，具有工商管理方面的基本知識和能力、掌握市場營銷理論與實務和常用的市場營銷方法和技巧、具有較強創新能力和實際操作能力的應用型人才。

培養要求

   本專業學生主要學習市場營銷及工商管理方面的基本理論和基本知識，受到營銷方法與技巧方面的基本訓練，具有分析和解決營銷問題的基本能力。應掌握管理學、經濟學和現代市場營銷學的基本理論、基本知識；掌握市場營銷的定性、定量分析方法；具有較強的語言與文字表達、人際溝通以及分析和解決營銷實際問題的基本能力；熟悉我國有關市場營銷的方針、政策與法規及了解國際市場營銷的慣例和規則；了解本學科的理論前沿及發展動态；掌握文獻檢索、資料查詢的基本方法，具有初步的科學研究和實際工作能力；通過江蘇省計算機二級等級考試；英語應達到大學英語四級水平。

主幹課程

   管理學、微觀經濟學、宏觀經濟學、管理信息系統、市場營銷、統計學、市場調查與預測、消費者行為學、廣告學、營銷策劃、銷售管理、營銷戰略、國際市場營銷（雙語）、營銷渠道管理、服務營銷、品牌管理、網絡營銷、客戶關系管理等。

Training objectives

   We aim to provide graduates who are virtuous and intelligent, and fit the need of the development of socialist market economy. Students are trained with basic knowledge of economics and management and solid marketing theories. They will be creators and practitioners in all kinds of industries, e.g. finance, real estate, service companies, international companies.

Characteristics

   The major of marketing focuses on helping students develop capabilities on marketing strategy management, marketing research, marketing planning and marketing implementation with scientific, appropriate and efficient course structure. We collaborate with companies and oversea universities searching more opportunities for theoretical learning and practice. We put a lot of cases together with theories to improve students’ professional skills, which gives consideration to both academic and vocational education. Based on the Marketing Laboratory supported by central and local government, we take advantage of national marketing competitions to stimulate learning marketing knowledge and for examinations.

Main courses

  Microeconomics, Macroeconomics, Management Information Systems, Statistics, Management, Marketing Research, Consumer Behavior, Customer Relationship Management, International Marketing (English), Logistics, Advertising, Marketing Planning, Sales Management, Marketing Strategy, International Corporation Management, Service Marketing, Brand Management, Multimedia Marketing, E-business.